At least not most days... On Friday Red/Write Web carried an excellent article about the Work From Home generation. And while I agreed with much of the article, the part about heading to your personal computer in your PJs made light of the fact that working at home - for an employer or for yourself - is serious business. So, You Want to Work From Home? I often talk to public relations professionals that are enamored by the idea of starting their own read more...
Case Study: Custom Scoop Uses Community Liaison to Connect with Stakeholders
Many of the community of public relations bloggers will know Sarah Wurrey, Managing Editor of Media Bullseye and account manager for CustomScoop, from PR Blog Jots, a daily list of the best of the PR Blog posts. You might also know her from Twitter, where she is a regular contributor. I am increasingly interested in how companies build relationships with their stakeholders and become more than a mouthpiece shouting messages. Thinking of who I read more...
Advice to Companies: Register YourName Sucks Without Delay
I don't think that Tony Blair sucks, in fact I always thought he was a pretty well-meaning guy. But clearly, this guy thinks so, and he is allowed to say it in his own creative way. What about your company? Chances are that no matter how hard you work at making everyone happy, someone won't be. They might even come to the conclusion that you suck. And with all of the Cool Tools out there on the Internet, there are many more ways for them to publish their particular point of read more...
Best Practices: 10 Tips for Reaching Out to Social Media Influencers
Over the past few months, a string of people that I consider to be very knowledgeable about social media have started to publicly complain about people who claim to be social media "experts." The problem is that many of these self appointed "experts" haven't earned their stripes and haven't proven read more...
Case Study: A Dash of Holiday Safety with a Little Social Media on the Side
I think it was over a year ago that I first heard about the Los Angeles Fire Department and their blogging and social media efforts. Today, Luke Armour, who works at BlogTalkRadio and is a long-time PR blogger, sent me an e-mail to let me know that the LAFD will be offering its “12 Minutes of Holiday Safety” show on BlogTalkRadio. “12 Minutes of Holiday Safety” on LAFD TalkRadio Date/Time: 12/7/2007 6pm ET/3pm PT LAFD read more...
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