It wasn't that long ago that when a corporation would launch their fist blog and the entire blogosphere would pile on with a scourge of comments and posts about how corporations just didn't "get it." Along with this would be copious amounts of advice. It must have been a lot like being lost in the woods of a very strange land. We've come a long way since those days. Now there a a few corporations who could school some of us on the right way to do things. Case in point, The Blog Council, a new read more...
Shel Israel Decries Being Pitched by PR Hacks, Says ‘Enough is Enough’
While Shel Israel, co-author of the book Naked Conversations, admits that some public relations professionals are among his favorite bloggers, he is also fed up with what he calls a "bevy of bad PR pitches." My experience is that an increasing number of PR folk are trying to treat bloggers as media. They want to find the 3-5 highest ranked topical bloggers and get hits that can be converted to clips." In his usual charming way, he offers some advice that those read more...
Feeds Devoted to PR Grow by 34 Percent
If you feel overloaded by the sheer volume of information available in the public relations sphere online and in your feedreader, there may be a reason. According to Constantin Basturea at PR Meets the WWW, there are currently 743 feeds devoted to the public relations worldwide. Constantin's list has gown by 34 percent over the last year. DATE FEEDS GROWTH October 22, 2006 555 April 8, 2006 674 +21% November 26, read more...
Blogging Nuns: How Can a Religious Community Participate in Social Media?
Today, I had a great meeting with a community of nuns that hope to reach out to a new generation. They believe social media might be the way. Out of all of the people I have met with recently, this group really "gets it" in that they are inherently looking for a way that they can contribute to the community. No social media "users" in that crowd. While meeting with them, I asked my Twitter network, "How can a religious community participate in social media? I have to say that I was impressed and entertained by the answers, and so were the sisters. Here is what the Twitter network (a community in action) said: read more...
Making It Relevant: Career Advice from a Real Estate Editor
There are many things I am thankful for this year - family, friends and a certain real estate editor that used to work at the Baltimore Sun. Back in 1997, I had only been working in public relations for a couple of years. I was green and eager. I worked inside PR, and was tasked with media relations. It turned out that early that year, one of our members opened an innovative community and won an award. So I called Robert Nusgart, then-editor of the Real Estate section of read more...
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