Dell has a comprehensive strategy to reach out to content creators and the average Joe too. This mandate came down directly from Michael Dell. The Dell Social Media Team shared that they have an ongoing internal conversation about how to improve and move forward. I asked the team about the process they go through when a negative blog post or comment comes in. I the Dell team about Seth Godin's recent post, Spam: They Still Don't Get It. This post, which was put up only yesterday, is already making its rounds in DELL and while this hasn't been read more...
Red Cross Uses Social Media Tools to Spread the Word, Deliver Aid and Raise Money for California Fires
↑ Grab this Headline Animator My friend Ike Pigott and the Red Cross have been preparing for this moment for some time and now they have launched some new communication tools to aid in the California fires. I think we all thought this system would be tested with a hurricane, but that is the nature of disasters - you never know where they will hit next. Getting the Word Out
- The Red read more...
Storyboarding: Another View on How to Use the Social Media News Release
By Kami Huyse and Geoff Livingston Jointly posted on Communication Overtones and the Buzz Bin. Our friends Todd Defren and Brian Solis posted a challenge to the industry to better define the social media release (SMR). Let us preface our remarks that both Todd and Brian have driven the SMR from concept to reality, and should receive kudos for constructively contributing this idea to the public relations industry and read more...
Top 7 Phrases to Avoid Using With the Baby Boom Generation
On the PR Evolutions blog, Carol Orsborn and Eileen Marcus of Fleishman-Hillard are looking to put together a list of phrases to avoid when marketing to baby boomers.
- Still going strong
- Forever young
- Growing old (growing older is okay)
- 60 is the new 40 (Instead, say 60 is the new 60.)
- Looks good for her age (Instead, say ageless beauty.)
- Senior/senior citizen/elderly/golden
- Suffering from--victim of (with regard to illness) read more...
Stop Talking and Start Doing: Social Media Experimenters Crow About Successes
I've been doing a little housecleaning from last week and saw that Mike Manuel of Voce Communications called a few of us out to share the social media projects for which we are most proud. I think it is a worthwhile meme since the time for "talking" about what works in social media has long past. In fact, a few weeks ago I made a call for people to share their success read more...
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