Many of the community of public relations bloggers will know Sarah Wurrey, Managing Editor of Media Bullseye and account manager for CustomScoop, from PR Blog Jots, a daily list of the best of the PR Blog posts. You might also know her from Twitter, where she is a regular contributor. I am increasingly interested in how companies build relationships with their stakeholders and become more than a mouthpiece shouting messages. Thinking of who I read more...
Advice to Companies: Register YourName Sucks Without Delay
I don't think that Tony Blair sucks, in fact I always thought he was a pretty well-meaning guy. But clearly, this guy thinks so, and he is allowed to say it in his own creative way. What about your company? Chances are that no matter how hard you work at making everyone happy, someone won't be. They might even come to the conclusion that you suck. And with all of the Cool Tools out there on the Internet, there are many more ways for them to publish their particular point of read more...
Best Practices: 10 Tips for Reaching Out to Social Media Influencers
Over the past few months, a string of people that I consider to be very knowledgeable about social media have started to publicly complain about people who claim to be social media "experts." The problem is that many of these self appointed "experts" haven't earned their stripes and haven't proven read more...
Case Study: A Dash of Holiday Safety with a Little Social Media on the Side
I think it was over a year ago that I first heard about the Los Angeles Fire Department and their blogging and social media efforts. Today, Luke Armour, who works at BlogTalkRadio and is a long-time PR blogger, sent me an e-mail to let me know that the LAFD will be offering its “12 Minutes of Holiday Safety” show on BlogTalkRadio. “12 Minutes of Holiday Safety” on LAFD TalkRadio Date/Time: 12/7/2007 6pm ET/3pm PT LAFD read more...
Corporate Bloggers Launch Their Own Networking Group, Ditch Vendors
It wasn't that long ago that when a corporation would launch their fist blog and the entire blogosphere would pile on with a scourge of comments and posts about how corporations just didn't "get it." Along with this would be copious amounts of advice. It must have been a lot like being lost in the woods of a very strange land. We've come a long way since those days. Now there a a few corporations who could school some of us on the right way to do things. Case in point, The Blog Council, a new read more...
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