SocIal Media Tactics Archives - Page 20 of 26

When Values and Policies Don’t Match: WaMU Sends Soldier to War Without Cash

November 19, 2007 by Kami Huyse

Picture this, a soldier is getting ready to go to Iraq for 400 days and realizes that he is out of money. He does what most of us would do, he calls Mom and Dad and asks them to put a few hundred dollars in his bank account. However, when his Dad goes to deposit the money the bank says "No." They explain that the account is closed because it was overdrawn by 98 cents (less than $1 US), plus a $5 bank charge. The father explains the circumstances, but rather than re-open the account they suggest he opens a NEW account. Which won't get the read more...

It’s About Building Relationships, Not About ‘Posing as a Typical User’

November 15, 2007 by Kami Huyse

"Make new friends and keep the old..." It was a song I learned as a child, but it rings true and is especially true in this interconnected Web we call social networking. If you don't know him yet, meet Rob La Gesse, a blogger who I had the pleasure of meeting when he complained about a client. He is my personal reminder about how social media networking should function. He also came out today read more...

Creating Content and Taking Names: What Dell is Doing to Interact With Customers

November 6, 2007 by Kami Huyse

Dell has a comprehensive strategy to reach out to content creators and the average Joe too. This mandate came down directly from Michael Dell. The Dell Social Media Team shared that they have an ongoing internal conversation about how to improve and move forward. I asked the team about the process they go through when a negative blog post or comment comes in. I the Dell team about Seth Godin's recent post, Spam: They Still Don't Get It. This post, which was put up only yesterday, is already making its rounds in DELL and while this hasn't been read more...