"Make new friends and keep the old..." It was a song I learned as a child, but it rings true and is especially true in this interconnected Web we call social networking. If you don't know him yet, meet Rob La Gesse, a blogger who I had the pleasure of meeting when he complained about a client. He is my personal reminder about how social media networking should function. He also came out today read more...
NASCAR Driver Robby Gordon Uses Social Media to Connect with Fans
I will be the first to admit that I am NOT into NASCAR racing, on road or off - unless of course you count my afternoon dash to pick up the kids before daycare closes. However, I am into innovative uses of social media, and Robby Gordan, last year's winner of the Baja 1000, is using a combination of YouTube, Twitter and a purpose built Website to let you follow him as he races today to defend his title. There is even a GPS site to read more...
Creating Content and Taking Names: What Dell is Doing to Interact With Customers
Dell has a comprehensive strategy to reach out to content creators and the average Joe too. This mandate came down directly from Michael Dell. The Dell Social Media Team shared that they have an ongoing internal conversation about how to improve and move forward. I asked the team about the process they go through when a negative blog post or comment comes in. I the Dell team about Seth Godin's recent post, Spam: They Still Don't Get It. This post, which was put up only yesterday, is already making its rounds in DELL and while this hasn't been read more...
Red Cross Uses Social Media Tools to Spread the Word, Deliver Aid and Raise Money for California Fires
↑ Grab this Headline Animator My friend Ike Pigott and the Red Cross have been preparing for this moment for some time and now they have launched some new communication tools to aid in the California fires. I think we all thought this system would be tested with a hurricane, but that is the nature of disasters - you never know where they will hit next. Getting the Word Out
- The Red read more...
Storyboarding: Another View on How to Use the Social Media News Release
By Kami Huyse and Geoff Livingston Jointly posted on Communication Overtones and the Buzz Bin. Our friends Todd Defren and Brian Solis posted a challenge to the industry to better define the social media release (SMR). Let us preface our remarks that both Todd and Brian have driven the SMR from concept to reality, and should receive kudos for constructively contributing this idea to the public relations industry and read more...
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