I don't usually post about clients, but this campaign shows the mechanics of using multimedia release to get the word out. While they didn't use the Social Media New Release Format, last week SeaWorld San Antonio put out this MultiVu press release with a number of videos. In the first week, it was only picked up by a handful of blogs, probably mostly read more...
Faking It: Sex Sells, But is it Worth It?
Probably knowing that I really don’t care for fake social media campaigns, former blogger Ike Pigott forwarded me an e-mail about a campaign by spirits company Campari. It features a profile of an Italian woman, lots of pictures of her fake jet setting lifestyle in Milan and includes a MySpace profile, YouTube Channel and a read more...
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