Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice.
That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 
Web3 and Metaverse Can Create Greater Connection
“I read more...
Using Chatbots to Turbocharge Your Customer Engagement
J Franco runs a successful marketing agency that helps solopreneurs build and market online businesses and has seen first-hand how chatbots can help businesses grow and create closer connections with customers and prospects. She shared her thoughts on their benefits at a recent Houston Social Media Breakfast. Now is the best time to use chatbots. When she first learned about chatbots, J found them a bit too clunky and robotic. But with time the technology evolved, and today they’re amazing tools that business owners can use to read more...
Marketing Secrets from a Celebrity and Brand Matchmaker
Have you ever wondered what it's like to work with celebrities? Ric Bachrach knows. He is the president and CEO of Celebrity Focus Inc. which connects famous people with famous brands to expand their reach and impact. Ric, an expert at finding the perfect celebrities for marketing, advertising, and public relations campaigns, recently spoke with Zoetica founder Kami Huyse about what he thinks has made his business a success. Top Marketing Secrets Here are his top secrets and read more...
Easy Tips to Stay Visible on Social Media Without Burnout
Trying to balance the obligations we have toward clients and our own business can sometimes be a challenge. Client work must come first, but unless we carve out intentional and consistent time for ourselves, this neglect risks leading to stagnation and even business decline. In a recent livestream, Zoetica founder Kami Huyse spoke with Sheena Abraham, Persuasion Strategist at Carved Lemon LLC, about the simple strategies she uses to stay visible and keep her business pipeline flowing. Here is how Sheena transformed and grew read more...
Tips to Create a Successful Rebrand with Alan Hennessy, The Digital Mentor
Are you ready to breathe fresh air into your business or switch gears entirely? Whatever the reason, there are active steps you can take to ensure your rebrand hits the mark. 
In a recent livestream, Zoetica founder Kami Huyse spoke with Alan Hennessy about how he used his experience as Head of Digital at Kompass Media to become The Digital Mentor, and the take-aways others can learn from his rebranding experience.
Be Clear About Your Why
Rebranding might seem daunting, but if you’re clear about your reason, the read more...
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