Ad Age carried a great article about the terror struck into the hearts of pharmaceutical companies that find themselves on the losing end of a battle with Michael Moore-style filmmakers who are using YouTube to criticize the industry. What really caught my eye was a quote from Dorothy Wetzel, former consumer-marketing chief at Pfizer and now senior VP-management supervisor at Saatchi & Saatchi, New York, where she works on AstraZeneca accounts. These budding Michael Moores are a worry to the industry "because there are no internal controls on YouTube, but you have to get used to read more...
Power 150 Profiles PR and Marketing Bloggers
Many times, I have praised ToddAnd's efforts to add to the PR and Marketing community with his Power 150 Top Marketing Blogs list. I started reading his very cool ToddAnd the Power to Connect blog when he first started it last summer. At the time, I posted an interview about Todd as an "up and comer." (The interview has a great picture of Todd with some birds). Since that interview, he has more than fulfilled my predictions read more...
Cool Tools: Trying Out Microsoft LiveWriter Beta 2
Well, I hate to admit that I am antiquated, but it is true. I want to use an offline editing system, but I tend to hate them. Also, because I use Flickr images so often, none of these systems are really set up for that. However, I am interested in using one, so here I am again, testing the new Microsoft LiveWriter Beta 2. I had, and tested, Beta 1, but I hit a snag and went back to my tried and true method of writing the post in Word, pasting into notebook, and then into my Blogger interface. In know, that is so stone age. Blogger recently made it easier by finally read more...
Behind the Scenes: Anatomy of a Successful Digg
Public relations are all about the “relations.” Mass e-mailing press releases and other non-personal tactics never work unless there is hard hitting news, i.e. “a hurricane is on the way and here are the shelters that we have set up for people.” My Red Cross days coming through, I guess… However, in mainstream and social media who you know counts. A good story can be picked up and go viral quickly if you grease the skids a bit. If you don’t believe me, listen to Rob LaGesse. Yesterday, I posted about a whiz kid in India that managed to do a read more...
Content is King: A 16-Year-Old Does Content Analysis of Engadget
In my work as a public relations consultant, I often monitor blogs for my clients. And sometimes, I am able to form a friendship with some of the bloggers that I monitor and interact with on a daily basis. This is true of Rob LaGesse, who is a local blogger with whom I have come to respect. Through him, I have started to follow a 16-year-old blogger and coder Yuvi, who lives in Chennai, India. Yuvi has come up with a way to do a thorough content analysis read more...
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