When we brainstorm ideas to pitch to the media with clients, one of the obvious things that comes up is, "What data or information do you have that no one else does." Akami, which is a company that has thousands of specially-equipped servers, handles 20% of the world's Internet traffic, making it somewhat unique. According to Lost Remote, the company has launched a new section of their site that tracks real-time read more...
PR 2.0 is Just a Return to Basics
I got lost yesterday on the way to a meeting. I called my client and she kindly led me through a part of the city I don't know very well. (Bear with me, this is going somewhere). While she "accompanied" me, she told me a story about her beginnings in public relations. She explained that she had gotten pretty good with finding her way around the city because when she was first in PR, she would drive press releases to all of the local media outlets. Let me repeat that, she would DRIVE press releases to the local media outlets. Don't you think read more...
No Comment, No Dice: Investigative Reporter Shares Why You Should Confess
The basics of crisis communication are to admit you have a problem, made a mistake, or are overwhelmed by a situation; make any necessary apologies; and take immediate action to fix the problem. The reporters that uncover these "problems" can often show up on your doorstep at a moments notice, making it easy for some in management, and even PR, to lose their cool. So, what can be done to make it a little more constructive when bad news descends on an organization? To find out, we turned our camera onto Brian Collister, a News 4 read more...
Measuring Social Media: 3 Easy Questions to Choose Metrics
Sometime measurement is simply a matter of knowing WHAT to measure. Katie Paine has helped us out by putting together three questions one should ask when starting a measurement program for social media:
- Why are you involved in social media?
- What do you hope to accomplish during your first year?
- Who are you trying to start a conversation with?
Interview: Red Cross Seeks Bloggers as Volunteers
Yesterday, I had a chance to sit down with Ike Pigott, who is the communications director for the American Red Cross’s Southeast region. He also is a blogger at Occam's RazR. Under Ike's direction, the Red Cross is starting to use blog engines to communicate critical information to the media and the general public in the midst of a disaster situation. And the volunteers don't have to be in the field to participate. Online Videos by Veoh.com Shel Holtz also interviewed Ike a few days ago, so if the 3 minute video isn't enough for you, you can listen to read more...
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