When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.
The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.
This was particularly evident during the pandemic when they served as first responders of sorts. read more...
How to Survive Major Changes in Social Media
You’ve probably noticed that there have been a lot of changes on social media platforms of late.
LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes.
If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...
What Organizations and Marketers Need to Know About Web3 and the Metaverse
Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice. That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater Connection “I read more...
Zoetica Founder Kami Huyse Receives 2022 Women Who Mean Business Award in Professional Services Category
The Houston Business Journal named Zoetica founder and CEO Kami Huyse as a 2022 Women Who Mean Business honoree in the Outstanding Business Leaders in Professional Services category.
The awards recognized “women in leadership roles who have demonstrated excellence in their careers and community.” The honorees, representing over a dozen categories, were selected by a distinguished panel of judges composed of leaders from the business, healthcare, law, and nonprofit industries.
As part of the selection read more...
Marketing Secrets from a Celebrity and Brand Matchmaker
Have you ever wondered what it's like to work with celebrities? Ric Bachrach knows. He is the president and CEO of Celebrity Focus Inc. which connects famous people with famous brands to expand their reach and impact. Ric, an expert at finding the perfect celebrities for marketing, advertising, and public relations campaigns, recently spoke with Zoetica founder Kami Huyse about what he thinks has made his business a success. Top Marketing Secrets Here are his top secrets and read more...
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