The mobile market is probably one of the fastest growing (and changing) areas of online social communication today. Yesterday, I listened in on ComScore’s State of the Internet in the US, Q3, and the mobile story continues to evolve. According to the report, the number of people using their phones just to make phone calls has declined by 15% over last July and 70% say they use their phone for read more...
Relationship Chaining: Building and Activating a Community
A few weeks ago I wrote about an interesting phenomenon I have encountered in Twitter where people willingly pass on information but where few actually take any action on that information exchange, I called it Why Twitter is Making Us Lazy. I would be willing to bet that this is the same in other low involvement exchanges on platforms like Digg or Facebook. Of course, people ARE talking about brands and organizations online, and while they like to share the good things, they also tend to discuss the bad news more often read more...
Lee Odden Could Get Me Shot! Social Media Rockstars Not Welcome Everywhere
It is always awesome to be included in a list. It is especially nice to meet smart and savvy people, and yes, it is even great for the ego. So that is why I considered it a real honor that Lee Odden included me as one of 25 Women That Rock Social Media on his very popular Online Marketing blog. But yesterday I was listening to NPR and State read more...
Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers
Is blogging or tweeting out an opinion about a product or service advertising? If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.
- Advertising must be truthful and non-deceptive;
- Advertisers must have evidence to back up their claims; and
- Advertisements cannot be unfair.
Social Media Strategies to Find Awesome Talent or Find a Job
Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit. Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't. I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals. Here were three read more...
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