Zoetica Media

Relationship Chaining: Building and Activating a Community

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A few weeks ago I wrote about an interesting phenomenon I have encountered in Twitter where people willingly pass on information but where few actually take any action on that information exchange, I called it Why Twitter is Making Us Lazy.   I would be willing to bet that this is the same in other low involvement exchanges on platforms like Digg or Facebook.   Of course, people ARE talking about brands and organizations online, and while they like to share the good things, they also tend to discuss the bad news more often read more...

Essay: Social Media Users Unpacked

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  There is an old joke:   Only two kinds of businesses call their customers users…Tech companies and drug dealers…   With that in mind, I was reading a rather interesting report about a survey that showed how people are using social media to make purchases, and a thought hit me, maybe that old joke needs to be expanded as we head into the era of the social media user.   read more...

The 5 Ws of Social Media Strategy

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One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:

  • Do you think we should have a Facebook page?
  • Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?
  • Whatever happened to MySpace, will that happen to the hot tools of the moment?
Not that these questions aren't good ones but they miss the point. I recommend starting with these questions instead: The 5 Ws of Social Media Strategy read more...

Beyond Personal Brand to Character

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I think that we might be losing our way.   Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865)   Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation.   read more...

10 Opportunity Costs and Risks of Ignoring Social Media

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I wrote a comprehensive post a few years ago about the risks of blogging. You could just rename it 10 Risks of Social Media because they are the same ones. But I missed one important risk.   Opportunity costs.   There is a steep downside to not participating and these factors should be weighed as seriously as the risks of participating. Given the quick adoption underway and read more...

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