Many companies now have developed a number of social media properties. Even the skeptical seem to have at least a blogspot blog, a Facebook page, a YouTube channel (if they have anything even remotely visual) and of course the requisite Twitter account - though some are just reserved with no profile picture to ensure no one hijacks the name. With the "land rush" last week for unique URLS on on Facebook, most of the pages have 1,001 fans, just enough to qualify them to get their name before someone squats on read more...
Kami Huyse Nominated for Texas Social Media Award from the Statesman
With the South by Southwest Interactive (SxSWi) festival set to kick off early next month, the Austin American Statesman, the newspaper of the Texas State Capital, made a call for nominations for a Texas Social Media Award. I was one of 25 people nominated for the award, and while I was off in the hospital having a new baby), some very generous people said some very very nice things, for which I am grateful. A panel of judges from the paper, including read more...
Five Essential Skills for Communicators to Survive and Thrive in 2009
If you work in the field of public relations or marketing, you already know how the landscape has changed over the past few years. The rules are changing and the venues by which we communicate with important stakeholders have shifted and morphed. One only needs to read the headlines to see that mainstream media is in financial trouble, along with the rest of the economy. With corporate bailouts and scandals that outrival those of the past (read more...
A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog
Imagine that it's Christmas morning. The room smells of mulled cider mixed with pine and a touch of cedar from the fireplace - which is merrily crackling and lighting up the room. Someone hands you a package and you shake it a bit. It says, "From Santa" on the tag. Now you are getting a little bit excited about what might be inside. You carefully open the paper. You have written a letter to Santa asking him for a number of things, but you really want a new iPod. You open the box lid and read more...
The Strategist and Social Media
Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships. I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...
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