by Kami Huyse
One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:
by Kami Huyse
Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines. Any of you that have spent any time in these endeavors at the national or local levels know exactly what I mean. Fun generally doesn't enter into the equation, unless you count a "Hill Reception" as fun (I don't). Having Fun with read more...
by Kami Huyse
I am very excited to announce that Shel Israel will be coming to Houston October 20-21, 2009, as part of his book launch tour for Twitterville that will start this weekend in San Francisco with his Twitterville Bash (TBash) read more...
by Kami Huyse
Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.
by Kami Huyse
I wrote a comprehensive post a few years ago about the risks of blogging. You could just rename it 10 Risks of Social Media because they are the same ones. But I missed one important risk. Opportunity costs. There is a steep downside to not participating and these factors should be weighed as seriously as the risks of participating. Given the quick adoption underway and read more...
