...and many non-profits are missing the boat with this Web-savvy constituency. If you work with non-profits or volunteer for one, you might want to take a look at the results of this survey announced today. A represetative from Convio, Tad Druart, tells me that the study is available for free to those that register for it on the site. Teh button says it is the Executive Summary, but it is the full report. Convio, Sea Change read more...
Social Media Influencers: You Don’t Have to Be Popular to Be Influential
Yesterday I was answering some questions from a graduate student and I got a question that I commonly get from my non-blogging friends and other skeptics: To what extent do you think consumers are influenced by what they see or read on social media sites? It is a good question, but unfortunately, I think it is the wrong one. The truth is that you don't have to read blogs or participate in social media networking at all in order to be influenced by it. In fact, if you look at Pew Internet Research you will find that only a very tiny read more...
Social Media Only Matters When It’s Personal
Sometimes as public relations professionals and marketers, we forget the very real human relations aspect that is the real magic of social media tools. The phrase, "the conversation" has become overused, but the truth is that people are having little conversations every day. I am a big proponent of measuring results and looking for a great business case for incorporating social media into a campaign. But this last week reminded me at a personal level that social media facilitates building a network. A network that read more...
Social Media Trends Revisited: What’s Hot and What’s Not for 2008
Way back in December of 2006, I made some predictions about social media trends. For whatever reason, that post continues to be one of my most visited. So, I thought I would revisit what I said and if I was even close. Plus, I will comment on what I think is next for 2008. Trend 1: The User-Generated Rise of Viral Video What happened: Video took off in directions that I never imagined, with even read more...
Case Study: Custom Scoop Uses Community Liaison to Connect with Stakeholders
Many of the community of public relations bloggers will know Sarah Wurrey, Managing Editor of Media Bullseye and account manager for CustomScoop, from PR Blog Jots, a daily list of the best of the PR Blog posts. You might also know her from Twitter, where she is a regular contributor. I am increasingly interested in how companies build relationships with their stakeholders and become more than a mouthpiece shouting messages. Thinking of who I read more...
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