Zoetica Media

Public Relations is Customer Service

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  When I was working at a trade association, I remember an incident where a woman called me to complain about a bad experience she had as a customer to the industry in which I was working. I listened to her tell me about it, all the while wondering what I could do about it given that I didn't work for the company in question and they weren't even a member at the national level. After we hung up, I called the state association where the woman lived, and who did have a relationship with the company in question, to see how they would recommend read more...

Astroturfing and the American Way: A Code of Ethics for the Choir to Live By

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  Is unethical behavior just a part of the human condition?

The Friendly Ghost is Brendan Cooper – A tech copywriter in London

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Let's face it, the Friendly Ghost, who came out with his own PowerPR index (inspired by ToddAnd) had a host of things working against him:

  • The blogosphere is generally suspicious of anonymity
  • The PR community had been recently burned by an anonymous troll (Strumpette)
  • The new index was seen as a competitor for the Power 150, and most of us like and know the person who created it
However, every book turns a page, and at last Brendan Cooper has put his name to his work, and he has read more...

NASCAR Driver Robby Gordon Uses Social Media to Connect with Fans

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I will be the first to admit that I am NOT into NASCAR racing, on road or off - unless of course you count my afternoon dash to pick up the kids before daycare closes. However, I am into innovative uses of social media, and Robby Gordan, last year's winner of the Baja 1000, is using a combination of YouTube, Twitter and a purpose built Website to let you follow him as he races today to defend his title. There is even a GPS site to read more...

The New Public Relations? Communication Overtones Turns Two

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This morning I realized that I let the second birthday of this blog slip by. It was yesterday. It feels like a lifetime ago that I went to blogger and entered my first post and yet, it was a short two years ago. I had been lurking around, reading all of the PR and Marketing blogs that were talking about the "new" PR and I found myself talking back at these voices out there. So, I launched this blog to talk back, and to learn a thing or two about this new communication channel. To celebrate, I went back to read my first post and was surprised read more...

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