This morning I realized that I let the second birthday of this blog slip by. It was yesterday. It feels like a lifetime ago that I went to blogger and entered my first post and yet, it was a short two years ago. I had been lurking around, reading all of the PR and Marketing blogs that were talking about the "new" PR and I found myself talking back at these voices out there. So, I launched this blog to talk back, and to learn a thing or two about this new communication channel. To celebrate, I went back to read my first post and was surprised read more...
5 Media Snacks Served up ala Carte at Communication Overtones
Jerimiah Owyang started a meme, asking us if we respect media snackers, or people looking for a quick hit of information and entertainment before they move on? Geoff Livingston tagged me, and so here are a few ways I respect those of you that like to snack a little and can't be bothered with my usual long-winded thought pieces. 5 Media Snacks read more...
Red Cross Uses Social Media Tools to Spread the Word, Deliver Aid and Raise Money for California Fires
↑ Grab this Headline Animator My friend Ike Pigott and the Red Cross have been preparing for this moment for some time and now they have launched some new communication tools to aid in the California fires. I think we all thought this system would be tested with a hurricane, but that is the nature of disasters - you never know where they will hit next. Getting the Word Out
- The Red read more...
Social Media 101: Five Lessons You Can Follow from Your Desk
Starting tomorrow I will be live blogging with an excellent team of veteran bloggers for the official 2007 PRSA International Conference Blog, PR Evolutions. This is a cross post to give you the idea. I hope you come by the blog to visit and, better yet, leave a comment or two. Christie Goodman, a board member for the PRSA San Antonio and contributor to its Byline blog, has put together a primer for social media that you can follow in five read more...
Storyboarding: Another View on How to Use the Social Media News Release
By Kami Huyse and Geoff Livingston Jointly posted on Communication Overtones and the Buzz Bin. Our friends Todd Defren and Brian Solis posted a challenge to the industry to better define the social media release (SMR). Let us preface our remarks that both Todd and Brian have driven the SMR from concept to reality, and should receive kudos for constructively contributing this idea to the public relations industry and read more...
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