mymediaroom Originally uploaded by kamichat. I have been watching a little start-up company called MyMediaRoom since last summer when I met with Jonathan Arehart, the president of MyMediaRoom’s parent company Cavendo at a blogger meetup in Washington, D.C. At the basic level, MyMediaRoom is a free tool, but it can be scaled up to fit almost any need. I read more...
Case Study: SeaWorld Uses Video to Promote Its New Coaster
I don't usually post about clients, but this campaign shows the mechanics of using multimedia release to get the word out. While they didn't use the Social Media New Release Format, last week SeaWorld San Antonio put out this MultiVu press release with a number of videos. In the first week, it was only picked up by a handful of blogs, probably mostly read more...
Top 10 Risks for Corporate Blogs
Night at the Pulpit Rock Originally uploaded by Lapsklaus. and the likelihood that they would occur... I am starting a series of posts looking at the risks and benefits of corporate blogging. I am especially interested putting this into the context of Forrester Research’s latest report by Charlene Li, The ROI of Blogging, which has as one of its recommendations to incorporate a risk calculation in the ROI for blogs. But what are the biggest read more...
Fun Friday: 12 Flacks and a Journalist, The True Story
Stairway at the harvard club Originally uploaded by earnshavian. A breaking story that gives new meaning to the term, elevator speech. Do you have yours polished up? Okay, so this was too fun to pass up... According to Advertising Age reporter Matthew Creamer, Arthur W. Page Society's networking dinner Wednesday night read more...
Why Most PR Professionals Turn a Blind Eye to Blogs
First Eye Blind
Originally uploaded by SHSH. Yesterday, Bill Sledzik, of Kent State, School of Journalism & Mass Communication, who authors the ToughSledding blog, released some more information culled from a study that he and his research partner Jeanette Drake conducted earlier this year of 938 BurrellsLuce customers and prospects. The study included 54 in-depth interviews from this population.
His read more...
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