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International Women’s Day: Doing Good Just Got Easier

March 6, 2012 by Kami Huyse

  You might be a little like me. You see the faces of starving children and your heart breaks a little. But you really have no idea how to make a difference beyond making a donation. Part of the way forward is awareness of the problem and how to solve it and recognition and encouragement of those women already on the front lines.   I am lucky that my day job allows me to work with organizations whose mission it is to make a difference. read more...

Filed Under: Nonprofit and Cause Marketing, SocIal Media Tactics

The New .Thing Rolls Out Today, Bringing Massive Change for Brands and Nonprofits!

January 12, 2012 by Kami Huyse

  Today ICANN, which is the nonprofit, non-governmental organization that coordinates the Internet naming system, is opening up an application process for established companies, organizations or institutions can apply to manage a .ANYTHING. They aren’t opening up the opportunity to own a Top Level Domain (TLD) to just anyone. Excluded are individuals, sole proprietors or yet-to-be-formed entities. And the bar is set reasonably high, with a $185K fee and a 300-page application. The managers of a TLD are not necessarily the people with whom you have registered your web address, like like read more...

Filed Under: Nonprofit and Cause Marketing, Portfolio

Inspiring Your Kids (and Coworkers) to Be Generous with Examples, Empathy and Action

December 22, 2011 by Kami Huyse

    When the folks at Razoo contacted me to ask if I would write a post about how to instill generosity in kids, it was easy to do. I have been agonizing over how to do it for about a year now with my own three children, who are just now getting to an age where I think they can understand.   As a business owner and parent, I realize that we have been very blessed.   My husband and I have made a pretty good living, read more...

Filed Under: Nonprofit and Cause Marketing

The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

November 17, 2011 by Kami Huyse

  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Filed Under: Humor, Nonprofit and Cause Marketing, Strategy, Zoetica Talks DNA Tagged With: Humor, social media, Theory of Change

PayPal Paper Shows Celebrities Not Always the Best Choice for Fundraising

November 3, 2011 by Zoetica Media

  A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and Henry Dunbar for Zoetica, shows that a personal story, a tight knit community and the authenticity read more...

Filed Under: Nonprofit and Cause Marketing, Portfolio

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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