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Giving Back: Win a Ticket to SxSW and Advice From Social Media Community

February 22, 2010 by Kami Huyse

  Sometimes an certain ideas are just good and survive the test of time. When I served on the PRSA Board in San Antonio, every year we dedicated one of our luncheons to helping smaller non-profits put together a PR plan. The Gift of Guidance was always a great community service project. When Beth Kanter, Geoff Livingston and I started to discuss a potential launch party for our new company, read more...

Filed Under: Contest, Nonprofit and Cause Marketing, Zoetica Business

Anatomy of a Compelling Call to Action

January 11, 2010 by Kami Huyse

Last week, in a post I wrote about How Twitter is Making us Lazy, Davina Brewer from @3HatsComm sharpened my thinking on why people often pass along information in social networks without taking action. She said (in part) that action needs to be compelling: I take action when action is warranted: when I feel compelled to comment, or RT read more...

Filed Under: Influencer Outreach, Nonprofit and Cause Marketing, Strategy

Social Media Provides the Tools to Make Positive Change

March 31, 2009 by Kami Huyse

  Michelle Greer, a web marketing strategist and blogger in Austin for Discovery blogs recently won the overall social media award from the Austin American-Statesman. I was very fortunate to be honored with 25 other social media leaders as well. I was glad I was there, if only to hear Michelle's impromptu speech. Here is what the judges said about her: A geek's read more...

Filed Under: Nonprofit and Cause Marketing, SocIal Media Tactics Tagged With: Video

Case Study: Cause Marketing for Darfur, the Viral Spread of a Call to Action

December 5, 2008 by Kami Huyse

  The practice of public relations can be a powerful force, but it is not used for the general good as often as it should.  Certainly, we have the practice of Corporate Social Responsibility and a myriad of non-profits that use public relations to advance their worthy causes, but how often do we make a real difference with our daily work. Blogs like those of Beth Kanter and the Cone agency's Do You Stand for Something? are on the forefront of cause marketing and public relations for the good. But generally this kind of PR is less "sexy" and read more...

Filed Under: Nonprofit and Cause Marketing, Personal, SocIal Media Tactics

Roadblock: Asking for Your Help in Houston

September 18, 2008 by Kami Huyse

  If you have been wondering where I was, the last week has been interesting, to say the least as we stood up to Hurricane Ike. Needless to say, the Houston area, where I currently live, is facing an enormous cleanup job as we struggle to get back to "normal." Over a million people here are still without electricity and water.  Ice is a huge commodity now. Many more are without a suitable place to live. It will be months before things are back on track. So many of you have been so kind during this read more...

Filed Under: Community Building, Nonprofit and Cause Marketing

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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