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If the Shoe Fits…Social Media in Seven Boxes

April 25, 2007 by Kami Huyse

. I have been talking to a lot of college and graduate students lately. First, to a graduate class at the University of the Incarnate Word in San Antonio this past Monday and then yesterday to Kelli Matthews class at University of Oregon.

One of the things I emphasize when I do one of these overviews is that Social Media encompasses a broad variety of things. In fact, there are so many types of platforms read more...

Filed Under: Strategy, Zoetica Talks DNA Tagged With: Public Relations, Social Media

A Moving Target: Measuring New Media

April 20, 2007 by Kami Huyse

Measurement Originally uploaded by Walkabout Wolf. Katie Paine has written an excellent white paper on How to Measure Social Media Relations for the Institute for PR, a fantastic organization that has a number of research-based resources for public relations professionals. Katie talks read more...

Filed Under: Industry Trends, Measurement Tagged With: Public Relations

Widget 101: What They Are and Why You Should Consider Having One

April 19, 2007 by Kami Huyse

scraping window panes, originally uploaded by heyjude184. Fellow blogger and reader of Communication Overtones, Rob LaGesse, pointed me to an excellent article about the importance of widgets and how to get started with them. The article is a recap of a read more...

Filed Under: Industry Trends, SocIal Media Tactics

Virginia Tech: The Challenge of Instant Communication in a Crisis

April 18, 2007 by Kami Huyse


ambulances,
originally uploaded by bizcardexplosion. I have been percolating some ideas about how to better integrate technology into a crisis plan I am currently working on. My work with the Red Cross over the years has sharpened my senses and I do have some idea of how to successfully communicate during a crisis. However, this week’s events at Virginia Tech have given me some further ideas.

I don’t want to read more...

Filed Under: Crisis Communication Tagged With: Situation room, Virginia Tech

The PRosphere Continues Its Expansion, Only Slower

April 10, 2007 by Kami Huyse

Expanding file Originally uploaded by judyofthewoods. Long before there was the Power 150 Top Marking Blogs, Constantin Basturea has kept a comprehensive list of all public relations blogs and feeds, a much narrower field than ToddAnd’s ranking of both PR and Marketing blogs. You can subscribe to all of the blogs via an OPML read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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