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Harnessing the Digg Effect: Is it Worth It?

April 9, 2007 by Kami Huyse

Ipod saves Soldier's Life Originally uploaded by tikigod. In one of the comments I got last week on my post about the Eight Meaningful Measures of Social Media, blogger Geoff Livingston asked me what I thought about Digg. While not quite a measurement tool, Digg does have its value. Aside from a huge bump read more...

Filed Under: Featured

Video Interview: Tips for Using a Blog to Enhance Your Business

April 4, 2007 by Kami Huyse

Today I had breakfast with blogger and Tech PR expert Alan Weinkrantz at the Olmos Soda Fountain. Alan blogs at 3 Screens, PR Weblog and SATechBlog, and who once even used a blog to help sell his house. According to Alan, that blog continued to get media coverage, long after the house was sold. I interviewed him read more...

Filed Under: How To, SocIal Media Tactics Tagged With: Video

Eight Meaningful Measures of Social Media

April 2, 2007 by Kami Huyse

tape measures Originally uploaded by jek in the box. Measuring the impact of social media is becoming harder as the cool interactivity of AJAX features gain popularity. The problem comes in that the technology allows users to get dynamic content without changing pages, thereby sinking the standard page view metric that has enjoyed popularity with advertisers. According to an read more...

Filed Under: Measurement

Cyberbullying Goes Beyond Bloggers

March 30, 2007 by Kami Huyse

Texting Originally uploaded by amoraleda. Andy Carvin, a blogger on Learning Now, a PBS blog, named today Stop Cyberbullying Day - which judging by the response has been successful. All of this is in read more...

Filed Under: Online Ethics

Viral Video: Get Ready for the Ride

March 28, 2007 by Kami Huyse

Viral video is all the rage, and at the New Communication Forum this year, I have to admit that I caught the bug. Susan Getgood moderated a terrific session about viral marketing that got me to thinking about the possibilities for my own clients, and Phil Gomes came to the forum with his nifty Pure Digital video recording device, available at Amazon and Target for about $100, that made me feel that this had become truly accessible at last, at least for me. (read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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