Just a little over a year ago there was a big discussion among the blogging community about the issue of authority, and whether Technorati’s metrics tracked influence or popularity. It was widely felt that it tracked the later. But now it seems that Technorati is back in the “authority” business again with a new number. I noticed that a number is assigned to each blog that read more...
Anatomy of a Social Media Campaign: Journey to Atlantis
Today we launched our new project, Journey to Atlantis, for SeaWorld San Antonio. I usually don’t post about this stuff, but I think it is instructive in a couple of ways and I want to give the readers of Communication Overtones a first peek, not to mention getting your feedback. A Place to Start the Journey We custom-built a platform on Wordpress that was orchestrated by Josh Hallett and his crack team. It has been fun working with him on this project. Viral Components The campaign includes read more...
Cool Tools: 4 Advantages of Veoh Video
YouTube is the gold standard social networking tool for video, but a few weeks ago, my friend and fellow blogger, Alan Weinkrantz, introduced me to Veoh. Over the past two weeks, I have been using it with some success. Online Videos by Veoh.com Veoh doesn’t nearly have the reach of YouTube, but it does a few things well, and is especially useful for organizations trying to get their video out there. I have been experimenting with it on a new campaign I am putting read more...
Staying Connected: Why Underground Blogging Doesn’t Pay
One of the great things about blogging is that it facilitates the ability to give and get real-time feedback from your peers. While it is not always easy to hear, sometimes others have ideas that might not have occurred to you, especially as we navigate the murky waters of Social Media Today Bryan Person called out Topaz Partners for ghostwriting a client’s blog, in other words, not disclosing their identity in the Air read more...
Google Relations Alters Public Relations Landscape
google%20logos Originally uploaded by PMerrilyn. Okay, so not just Google, but MSN and Yahoo too. Alan Weinkrantz, a local PR blogger that I interviewed last month about the benefits of blogging for PR agencies, says, “My tags have become my Website.” He means both the tags meant read more...
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