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Social Media Breakfast of Houston Celebrates 15 Years of Community, Connection, and Growth! 

May 16, 2024 by Andrea Weckerle

From its humble beginnings in 2009 at The Coffee Groundz to its current home at Impact HUB Houston, Social Media Breakfast of Houston has navigated both highs and lows, all the while serving the greater Houston area as a community-building powerhouse.

Share in its 15th anniversary celebration featuring SMBHOU co-founders Kami Huyse and read more...

Filed Under: #SMBHOU, Community Building, Featured Tagged With: Community Building, leadership

The Indelible Power of Community Building 

December 7, 2023 by Andrea Weckerle

As the CEO of Zoetica Media and creator of Smart Social Secrets, Kami Huyse is widely respected as a social media marketing and public relations expert. One of the main things she credits with her success is community building. In fact, she lists it first in her LinkedIn profile. In a recent appearance on The Experience Live with Russ & Scott, she and co-hosts read more...

Filed Under: Community Building, Featured Tagged With: community, Community Building, Connect, LinkedIn, social media

Do you REALLY need 10k followers?

January 12, 2021 by Emily Smith

instagram, followers, social media

Social media has become widespread throughout this generation and businesses now see it as a main channel to reach their customers and supporters. They often judge their success by how many people “follow” them and respond to their posts. Social media platforms like Instagram even reward users with extra features if they have 10K followers, so this has become a de facto goal for many companies.  But do you really need 10k followers?  That's the question. Kami’s Smart Social Secrets discusses followers -- numbers and what constitutes real results (ROI) from social media. Engagement is everything What do we mean by read more...

Filed Under: Featured, Smart Social Secrets Tagged With: Community Building, Followers, Instagram, Smart Social Secrets

Five Lessons From Building an Online and Offline Community

May 14, 2013 by Kami Huyse

Building a community is not an easy task, but it is one that many people are working to do every day, both online and off. No one person or organization can "own" a community, but they can be an important part of one and contribute to its success. The Houston Social Media Breakfast meets monthly and is completely free. People buy their own breakfast off of a special menu. There are about 100 people who attend each breakfast, which is capacity for the restaurant. Here are five lessons we have learned over the past four years as we have built a vibrant social media community in Houston, Texas.

  1. Don’t Be Afraid to Reach Out When I read more...

Filed Under: #SMBHOU, Community Building Tagged With: Breakfast, Community Building, Houston, social media

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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