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Book Launch Marketing 101 for Experienced and First-Time Authors 

July 25, 2023 by Andrea Weckerle

book, launch, marketing

Writing a book can be one of the best ways to share your ideas with the world. It showcases your expertise and can serve as a credibility tool for your business. In a recent livestream, Zoetica Media founder Kami Huyse shared the approach she’s using for the launch of The Most Amazing Marketing Book Ever, a book featuring insights from 35 top marketing experts from across the world.  Standing Out in the Crowd by Caring About Your Audience “One of the biggest problems with book launching in read more...

Filed Under: Book Shelf, Connect, Featured Tagged With: Book, Marketing, Smart Social Secrets, social media, Social media for business

The 5-Step Process to Attract High-Quality Leads

July 19, 2023 by Andrea Weckerle

lead generation, connection

Customers in general don’t like hard sales tactics. In fact, most of them loath such an approach. Even the success you may have in a few rare cases doesn’t outweigh alienating the majority of your prospects.

A better approach is to focus on building trust and rapport so your prospects feel they’re making their own buying decisions, not being forced. You want to persuade them, not make them feel they’re being pressured.

Below, Zoetica founder Kami Huyse outlines the 5 steps you should take to attract the right customers for your business.  1. Define your target audience. It all starts with defining your audience. You read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Smart Social Secrets, social media, Social media for business

How to Overcome Your Fear of Self-Promotion

July 19, 2023 by Andrea Weckerle

social media, authenticity

We put in hour after hour to ensure our business provides top-level service for our clients. But when it comes to promoting ourselves and our work, some of us have a mental block. We come up with all sorts of creative reasons for why promotion simply isn’t right for us. The fact is, though, that we can build influence by self promotion – and are thus able to better achieve our goal of growing our business and helping even more people.  So what’s behind the “promotion shy” stance so many take? Often it’s discomfort and fear. Concerns range from thinking we’re not polished enough to present on social media and being afraid of someone read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: authenticity, share your voice, Smart Social Secrets, social media, Social media for business

Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way

April 4, 2023 by Andrea Weckerle

In Trend #3: Tips & Tools to Master Short-Form Videos, the 4th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shared her process and tools for creating quality, attention-grabbing short-form videos.  Plan, Produce, and Promote Plan The planning phase is where ideas for upcoming recordings are created, enticing viewers with great content and encouraging them to come back read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media, Video

Creative Professionals, Get Ready for the Artificial Intelligence Takeover

February 12, 2023 by Andrea Weckerle

social media, social media trends

In this six-part series’ overview, Zoetica Media founder Kami Huyse provided a big picture introduction to the 5 top social media trends that will shape the industry. In this post, we’re going to dive deeper into Trend #1: Artificial Intelligence. Kami examines the tools driving it and shares ideas for how creative professionals can use the new technology to assist them in their work. AI should enhance work, not complicate things. “What I’m finding is that a lot of the read more...

Filed Under: AI, Cool Tools, Featured, Productivity, Smart Social Secrets Tagged With: Smart Social Secrets, Social Media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Simple Pivots Help Consultants Attract Clients and Close Deals
  • Simple Pivots That Help Consultants Attract Clients and Close Deals
  • Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
  • How Professionals Can Lead Through Outrage and Division
  • Why Short-Form Video Isn’t Optional Anymore

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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