For influencers looking to engage with their audiences, livestreaming is enormously powerful. Many are already using YouTube, Facebook, and Twitter, but there’s another platform influencers should consider, namely Amazon Live.
Zoetica Media founder Kami Huyse invited read more...
How to Harness the Power of Podcasting for You and Your Brand
If you’re wondering whether launching a podcast is worth it, the answer is YES! While podcasts have been around for years, their listenership really took off during the pandemic when people spent lots of time at home. And since then, their popularity has remained strong. At a recent Houston Social Media Breakfast, podcasting coach and Pod Houston founder Ozeal Debastos noted that while many podcasts exist, the number of truly active ones is read more...
What Social Media Algorithms Really Care About and Why It Matters
Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...
How Build an International Community Through Social Media
We’re all familiar with the idea of a community: like-minded people who can share ideas with one another, talk to about problems and ask for advice, and turn to whenever we need anything. Communities are about creating safe spaces where people can really be themselves and connect with others, and it’s increasingly important to create these support networks so that people can learn and grow alongside one another. When it comes to online communities, there’s a lot of skepticism about how powerful they really are, but the truth is that the relationships we build digitally can be just as valuable as those we make face-to-face. Online read more...
Pivoting: Small Tweaks to Scale Your Business
For the last several weeks we have been going over the Pathway to Smart Social Mastery system that outlines how to use social media to create more leads and grow your influence as a thought leader. This is the final step where we focus on the importance of staying relevant in your messaging and core offers.
If you missed the earlier steps, you can get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series here.
The Pivoting Framework
If you find that read more...
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