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Overcoming Roadblocks that Keep You From Growing on Social Media

March 28, 2022 by Andrea Weckerle

Before social media first began in the late 1990s and early 2000s, many regarded technology as something only the ultra-geeky gravitated towards. But by 2020, there were over 3.6 billion social media users worldwide, a number that is read more...

Filed Under: Featured, Influencer Outreach, Smart Social Secrets Tagged With: Smart Social Secrets, socia media, Social media for business

How to Create 6 Months of Strategic Content in 2 Hours (Or Less)!

March 21, 2022 by Andrea Weckerle

As a PR and marketing consultant, it’s vital that activities which help you get and sell to clients become a focal point of what you do. Neglecting your own marketing can be a death knell.  But what if you’re already pressed for time and feel you can’t possibly squeeze more into an already packed day?
Fortunately there is a process tailor made for creating strategic marketing material that moves your business forward and saves you valuable time! 🥂 Zoetica founder Kami Huyse created it while running the Communities That Convert podcast with co-host Madalyn Sklar a few years ago when she needed a steady influx of content read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Content Marketing, Smart Social Secrets, social media, Social media for business

How to Turn Things Around When You’re Feeling Unmotivated & Stuck

March 14, 2022 by Andrea Weckerle

Maybe this has happened to you: For months on end you excitedly seized the day, energetically giving it your all, and then… you feel like a deflated balloon. 📌

Zoetica Media founder Kami Huyse recently shared how, after a difficult transitional period at her agency, she found herself completely worn out and unmotivated. Beyond continuing to serve her existing clients, she merely wanted to coast along at an easy and comfortable pace.  A few years later, she still felt painfully adrift. Fortunately, after some trial and error, she found her way read more...

Filed Under: Smart Social Secrets Tagged With: inspiration, Productivity

When You Shortcut Results for Your Clients, You Both Win

March 8, 2022 by Andrea Weckerle

Zoetica founder Kami Huyse loves helping clients get strong results in the quickest and easiest way possible. She’s constantly trying to find winning approaches to shortcut results.  And she’s learned that to make such wins happen, two things need to be put in place:  Creating the Right Foundation Kami realized that the first step is to make sure that we, as professional communicators and marketers, don’t get in our own way. 🔍 As experts, we often assume people are operating from the same foundational knowledge we are. We think everyone knows and understands the basics. The result is that we sometimes end up jumping a read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, Social Media, social media

How to Get Clients to Buy Without Trying

February 28, 2022 by Andrea Weckerle

No one likes to feel they’re being manipulated or pressured into doing something, least of all your existing or prospective clients.

And besides, no decent marketing, PR, or communications consultant, coach, and small agency owner wants to be slimy and use hard core fear or emotional bullying tactics to make a sale.  However, getting and selling to your clients IS important, so read on to learn how to do it ethically and with integrity. 💝  It may sound counterintuitive, but the best way to sell someone on something is not to sell them anything at all!  Here are Zoetica founder Kami Huyse’s top 3 recommendations read more...

Filed Under: Featured, Smart Social Secrets, Strategy Tagged With: business, Smart Social Secrets, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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