As the CEO of Zoetica Media and creator of Smart Social Secrets, Kami Huyse is widely respected as a social media marketing and public relations expert. One of the main things she credits with her success is community building. In fact, she lists it first in her LinkedIn profile. In a recent appearance on The Experience Live with Russ & Scott, she and co-hosts read more...
How Every-Sized Business Can Tap Into the Power of Influencer Marketing
Journalists used to be one of the few conduits through which brands could gain market exposure. Today, thanks to the proliferation of social networks, brands have more options than ever, with influencer marketing among the most powerful.
John Pacini, Managing Director of Everyday Health Group's Mom Media division and co-creator of the Mom 2.0 Summit, recently read more...
Breaking the Niche Myth: Finding Success as a Generalist
multi • potential • ite
a person with many interests and creative pursuits
– Emilie Wapnick
The advice to "niche down" has been a mainstay for entrepreneurs and consultants seemingly forever. But it turns out that people who have experience in a lot of areas may find greater success in embracing and leveraging their full range of knowledge and skills.
Zoetica Media founder Kami Huyse explored this notion in a recent livestream, read more...
To Harness the Full Power of AI in Your Marketing, Apply a Human Touch
Harnessing the power of artificial intelligence is necessary for businesses that want to stay relevant and competitive. But the key to using AI’s capabilities doesn’t lie in handing over all decision-making and creativity. AI isn’t a replacement for human insights and judgements.
In fact, quite the opposite: To fully benefit from AI, it’s necessary to apply a human touch.
To explain how to do this, Zoetica Media founder Kami Huyse recently outlined the very best ways for marketing professionals and consultants to use AI to help them get noticed, stay noticed, and grow read more...
How Marketers Can Make AI Work For Them, Not Against Them
When it comes to artificial intelligence, communication professionals are often filled with either excitement or apprehension. On the one hand, AI is hailed as a revolutionizing tool that can enhance efficiency by speeding up and simplifying analytical, strategy, and execution processes. On the other hand, it is viewed as a quagmire that can perpetuate or exacerbate existing biases and deceive audiences with fabricated content. AI - Friend or Foe? Probably Both Diving into the realm of artificial intelligence and social media, Zoetica founder Kami Huyse recently spoke with read more...
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