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How to Stand Out on Social Media

May 3, 2022 by Andrea Weckerle

In Part 1 of this seven-part series, you received a big picture overview of the Pathway to Smart Social Mastery system on how to use social media to create more leads and grow your influence as a thought leader. 🤩 Watch the Master Social Media to Create More Business Leads and Grow Your Influence video series as they come out by SIGNING UP HERE. 📽️
Explorer Stage in the Pathway to Smart Social read more...

Filed Under: Featured, Smart Social Secrets Tagged With: Branding, Smart Social Secrets

The Pathway to Social Media Mastery

April 26, 2022 by Andrea Weckerle

Excited Kami sharing the path to mastery

We all know that social media is a foundational part of achieving business success, but knowing it isn’t the same as turning it into practice. 🤔

It’s easy to feel overwhelmed and not know where or how to start. That’s why, in a new series of videos and accompanying blog posts, Zoetica Media founder Kami Huyse pulls back the curtain on how to master social media to create more leads and grow your influence as a thought leader.  In Part 1, you’ll receive a big picture overview of the Pathway to Smart Social Mastery system, while each of the six future parts will go into greater detail read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, Social Media

The Reason Clients Will Pick YOU Over Your Competition

April 20, 2022 by Andrea Weckerle

Creating the Special Sauce for your Business

Being skilled isn’t enough these days, it’s merely the starting point. Rather, you have to stand out from all the other professionals in your field to convince your prospective clients that you are the one who can serve them the best.  To do that, follow these three steps:   Your superpower is the process you bring to the marketplace  and use to help your clients achieve their goals. 🔥 – Kami Huyse  Everyone has a process, even if they haven’t yet formalized it. Think about it this way:  Your process is the sum of all parts for how you get your clients  from where they are read more...

Filed Under: Smart Social Secrets, Strategy Tagged With: business, goals

How to Get Results for Your Brand on TikTok

April 13, 2022 by Aarushi Pant

TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform.  Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...

Filed Under: #SMBHOU, Featured, SocIal Media Tactics Tagged With: Branding, SMBHOU, TikTok

How to Create a Stellar Team Without Hiring a Single Employee

April 11, 2022 by Andrea Weckerle

teamwork, smart social tips, Smart social secrets, social media

  You know how to roll up your sleeves and don’t shirk hard work, but at some point you realize you can’t do it all alone. As you grow it’s inevitable you’ll need outside help.  That applies whether you head up communication and marketing for a company or if you run your own business, agency or consultancy.  If you’re not quite ready to hire full- or even part-time staff, there’s a great option available that will still get you excellent results: hiring contractors and agencies. 👭🏾 
Below are Zoetica Media founder Kami Huyse’s 5 top recommendations for creating your own stellar team and getting the best read more...

Filed Under: Featured, Smart Social Secrets, Strategy Tagged With: business, smart social tips, social media, Social media for business, teamwork

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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