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When You Should You Use IGTV vs. Regular Stories – Keeping Up With Kamichat (Ep 101)

July 10, 2018 by Zoetica Media

This week we launched a new channel on the very new IGTV, which is Instagram's new platform aimed at becoming television for the next generation. The channel is called Keeping Up With Kamichat and will come out each Sunday at 4:30 pm. The channel is for communicators and entrepreneurs to help them build their online tribe and keep up-to-date on the emerging trends that you need to know to keep on top of online business in social media. It will cover everything that you need to know to keep up with changes and features in social media platforms like Instagram, Twitter, LinkedIn, and read more...

Filed Under: Featured, Industry Trends, Instagram, KUWP, Speaking Tagged With: IGTV, Instagram, social media

How social media contributed to March for Our Lives global success with teens

April 9, 2018 by Zoetica Media

March for Our Lives Houston

The March for Our Lives movement is being embraced by teenagers all around the nation. We asked Aarushi Pant, a High School freshman in Houston, Texas, to give us the view from a teenagers point of view. Here is her reporting on how teens are using social media to be heard. Teens Say 'Enough is Enough' Columbine. Virginia Tech. Sandy Hook. And now, Marjory Stoneman Douglas High School. 486 deaths since 2000. 486 innocent lives lost simply due to gun violence. School shootings have been sharply rising in numbers and fatalities since the early 2000s and for so long America has remained silent - until now. The March for Our read more...

Filed Under: Featured, Nonprofit and Cause Marketing Tagged With: March for Our Lives, Social Justice, social media, YouTube

How Social Media is Reshaping Journalism

January 24, 2018 by Zoetica Media

We invited Joey Guerra, Music Critic and Pop Culture Writer, Houston Chronicle; Scylla Lopez, Social Media Producer, KTRK-TV; and, Natalie Harms, Associate Editor Houston Business Journal, and blogger at "It's Not Hou It's Me" to share with us how social media has changed journalism. https://twitter.com/chevd80/status/928996163214290944 Social Media Helps Keep Journalists On read more...

Filed Under: #SMBHOU, Featured, Industry Trends Tagged With: Journalism, Management, News, Reporters, social media

Twitter Chat Success Secrets with SMBHOU

October 17, 2017 by Andrew Cokenour

#smbhou, #twitter, twitter chat, #twitterchat

Twitter is growing quickly, and with over 300 million active users it can be difficult to find a community you can connect with on the social media platform. This is where Twitter Chat comes in, a tool that makes it easy to connect with like-minded individuals over an array of subjects ranging from technology to fashion. Houston Social Media Breakfast invited three experts in the field of Twitter Chats to come speak about what they are, how to join one, and how to start one yourself. Great stuff being shared at read more...

Filed Under: #SMBHOU, Featured Tagged With: Houston, SMBHOU, socia media, social media, Social Media Breakfast, Twitter, Twitter Chat, Viral

Legally Speaking: What You Need to Know About Social Media Law

September 7, 2017 by Andrew Cokenour

Social Media Law, Legal

Social media law is a largely new frontier and is often unclear or difficult to understand. Trademarks, patents, and copyrights are all topics which can affect social media law, so it is important to know how these topics can affect you and your social media channels. Social Media Law: What You Need to Know At our Social Media Breakfast Houston, We brought in Travis Crabtree, a former journalist who has been practicing law with Gray Reed & McGraw for 16 years, to read more...

Filed Under: Featured, Online Ethics, Social Networking Guidelines Tagged With: Legal, SMBHOU, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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