The Secret Way to Create Stellar Content and Grow Your Community Without Burning Yourself Out You want to serve and connect with your audiences by giving them fabulous content. That’s great! 🌻 And there are two ways to do that. The first is by spending hours upon hours creating original, never-before-seen content that you share only a single time, and then repeating that process over and over again. The second involves working smartly and repurposing the valuable content you already have in new ways. I’m sure you know which one is better! 💪 Here’s the thing to remember: your audiences benefit either way. So don’t drive read more...
Grow Your Visibility Without a National Reputation!
Recently Zoetica’s founder Kami Huyse appeared on Good Morning America (check out the clip if you didn’t get a chance to see her live). Now maybe you’re thinking that it’s near impossible for you to be seen or heard by the people that matter unless you already have a national reputation. 🤔 And if you do think this, it’s ok, you’re not alone. But the truth is it’s not necessary. Really! The secret to growing your visibility is that you need to show up. Yup, that’s it. Show up. 💪 When Kami read more...
16 Nuggets of Wisdom from Social Media Pros and the Magic of Skittles
Sometimes it feels like social media has lost all of its charm. It feels heavy and hard.
But once in awhile you can be involved in a conversation that connects you with other social media marketing pros in unexpected ways.
This week I had a conversation like this. On Twitter of all places. And of all things, it included a bag of candy.
Don't get me wrong, I love Twitter. But it moves really fast and often feels like you are being dragged down a raging stream vs. connecting in a conversation with friends.
Yesterday, I was slated to talk with some high school students studying entrepreneurship about how social media connects read more...
How to Sell on Social
Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps: The basic idea behind it is to build relationships, communicate, listen, and connect. Here, we break it all down for you. Intake First, identify the category that the read more...
The Age of Influence
Keys to Building an Influencer Program for Your Brand When brands decide to work with influencers, the first thing that comes to mind is a celebrity or other public figure. But the truth is, working with smaller influencers can be equally, if not more, effective than working with larger ones. We talked with Nick Schaffer, founder of the digital marketing consultancy PDCA Social and author of The Age of Influence, about how to build a successful influencer program for your company. You can find the full video of our discussion here. Working with a smaller influencer in the read more...
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