The use of Twitter for business is a growing trend, but many people just broadcast their content and forget that it can also be a engagement platform. However, it can seem hard to authentically connect with your customers there. However, contrary to some media reports, Twitter isn’t dead and can still be a vital part of a digital strategy for your business. Taking Twitter to the next level is all about how you harness the power of one of the best platforms online to grow your brand and connect with a vibrant community. Madalyn Skylar, creator of the #TwitterSmarter podcast and Twitter read more...
Social Media Breakfast Houston
The Social Media Breakfast Houston is a grass-roots organization of professionals in the greater Houston area who meet monthly, on the second Friday at 8:30am, to discuss social media and its application to business. Currently we are meeting online. You can find more information about upcoming events on our Facebook Page.
CLICK HERE FOR UPDATED EVENT INFORMATION
Search our past events with keywords, we have probably answered your questions about social media. You can immediately jump to the parts of the videos that answer your questions.
From its first meeting in May 2009, where about 25 people attended, to its nearly 100 attendees today. It has grown as a truly collaborative community effort. It is part of a larger movement of similar social media breakfasts, which can now be found in 40 cities around the world.
Visit us on the Social Media Breakfast of Houston page to learn about our community and upcoming meetings. You can also sign up for our monthly email for notifications about upcoming meetings.
To keep up with the recaps of Social Media Breakfast Houston events, subscribe to our feed.
Our Facebook Page:
https://www.facebook.com/HoustonSocialMedia
Go here to track upcoming events and community news
Our YouTube Playlist: Watch our latest events, we record them every month, you can even watch live from wherever you are
http://ow.ly/SltAb
Our LinkedIn Page: https://www.linkedin.com/showcase/20512326/admin/
If LinkedIn is your jam, we also get out information about our events on the platform.
Get Email Notifications for Events:
Sign up to get notifications about upcoming meetings via email
http://ow.ly/3PNq1
Managing Global Crisis Communication Like A Pro
Editor's Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. We have included a few of the tweets that the consulate and Sujiro have made to address the tragedy in this article. Houston has the third-largest consular corps in the nation after New York and Los Angeles with 94 consulates. Social media is an important global crisis communication vehicle for consulates with both their own citizens as well as the citizens of the countries in which they serve. They are a read more...
Six Tips to Rock Social Media for Live Events
Social media is almost an essential component of any event, large or small. But for an event the size of the Houston Livestock Show and Rodeo, it is critical. How can such a huge event with so many moving parts successfully build a strong online community that interacts year-round? Betsy Ellison, the Manager, Social Media Manager for the Houston Livestock Show and Rodeo has helped to do that and more with the various social media channels for this huge traditional Houston event, with over half a million collective followers. Betsy shared with us how she does it as the sole social media read more...
Measuring the Return on Investment of Social Media
Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources. While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to social media activity. read more...
Getting the Most Out of Facebook
In the face of many changes in how Facebook serves content to its users over the past year, page managers have often been at a loss to maintain connection with their fans. Facebook wants to convert many of these pages over to paying customers by making it harder to reach hard won fans by limiting content from pages in users news feeds. If you aren’t putting as much effort into your owned channels you should consider diverting some of your resources, but I digress. At the same time as Facebook has made it harder to read more...
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